
ALWAYS FRIDAY iS a creative brand strategy agency designed to help your brand stand out & grow.
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building brands with
FRIDAY ENERGY
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Brand Strategy
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Brand Development
Identity + Incubation
Consumer Research
Media Planning + GTM Strategy
PUBLIC ReLATIONS
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Influencer + Community Building
Tastemaker Relationships
Event Consulting
Gifting + Seeding
CREATIVE DIRECTION
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Social Identity + Strategy
Art + Brand Copy
Production
Creative Direction + Design

make it more fun,
make it more friday.
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We may seem relaxed but we take your business very seriously. Always Friday is a creative group of professionals specializing in brand strategy + digital media.
WHAT DOES THAT MEAN?
Our goal is simple: to help improve your bottom-line through strategic, thoughtful, + creative marketing solutions built for today’s ever-changing consumer.
We believe when you work with the right people, it always feels like Friday.
We believe the most effective results come from great ideas, beautiful creative, + smart data.

Always friday founder
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After close to a decade working for brands like Target, Patrón, Netflix, & CBS, Kara Sutton launched Always Friday, a creative branding house, in 2019.
She graduated from USC’s Annenberg School of Communication with a focus in Advertising before getting hired at famed LA ad agency, TBWA/Chiat Day.
In 2014, Digiday named her their Rising Media Star & her work on the Netflix’s Narcos campaign helped win multiple awards at Cannes in 2017.
She believes in creating work that makes other brands jealous and that smart strategy is at the center of all great branding. She is a mom to three daughters and is based in LA and a believer in people > things.
